Study Plan Content
- Understand the features and capabilities of Marketing Cloud.
- Navigate the Marketing Cloud interface.
- User setup and permissions.
- Data import, export, and synchronization.
- Create and manage data relationships.
- Use of contact data and attribute groups.
- Data extension creation and management.
- Designing data models and relationships.
- Email creation and templates.
- Sending and tracking emails.
- Marketing automation concepts.
- Creating automations and activities.
- Journey creation and configuration.
- Interaction with data and activities.
- Tracking email and journey performance.
- Key metrics and reporting tools.
