Salesforce Marketing Cloud Administrator Certification

Study Plan Content

  1. Understand the features and capabilities of Marketing Cloud.
  2. Navigate the Marketing Cloud interface.

  1. User setup and permissions.
  2. Data import, export, and synchronization.

  1. Create and manage data relationships.
  2. Use of contact data and attribute groups.

  1. Data extension creation and management.
  2. Designing data models and relationships.

  1. Email creation and templates.
  2. Sending and tracking emails.

  1. Marketing automation concepts.
  2. Creating automations and activities.

  1. Journey creation and configuration.
  2. Interaction with data and activities.

  1. Tracking email and journey performance.
  2. Key metrics and reporting tools.