Study Plan Content
- Fundamentals of email marketing.
- List segmentation and targeting.
- Compliance with email laws and regulations.
- Data import and export.
- Subscriber list creation and management.
- Data extensions and data relationships.
- Using Content Builder for email creation.
- Email templates and mobile-responsive design.
- Personalization and dynamic content.
- Managing subscriber preferences and attributes.
- Handling unsubscribes and opt-outs.
- Basics of marketing automation.
- Automation Studio and journey creation.
- Triggers and decision splits.
- Setting up and analyzing A/B tests.
- Testing subject lines, content, and design elements.
- Tracking email campaign performance.
- Key email metrics and reporting tools.
