Salesforce Marketing Cloud Email Specialist Certification

Study Plan Content

  1. Fundamentals of email marketing.
  2. List segmentation and targeting.
  3. Compliance with email laws and regulations.

  1. Data import and export.
  2. Subscriber list creation and management.
  3. Data extensions and data relationships.

  1. Using Content Builder for email creation.
  2. Email templates and mobile-responsive design.
  3. Personalization and dynamic content.

  1. Managing subscriber preferences and attributes.
  2. Handling unsubscribes and opt-outs.

  1. Basics of marketing automation.
  2. Automation Studio and journey creation.
  3. Triggers and decision splits.

  1. Setting up and analyzing A/B tests.
  2. Testing subject lines, content, and design elements.

  1. Tracking email campaign performance.
  2. Key email metrics and reporting tools.